Advanced Marketing Skills

3.75 CEUs

A comprehensive course for developing advanced marketing skills designed to train new marketing staff or enhance and rejuvenate your existing team.

 Course Objectives:

  • What marketing really is, and how to maintain high ethical standards while marketing
  • How to use words to paint pictures that will appeal to even the most resistant prospect
  • The psychology of selling- what makes people come to the decision point- easily, quickly, happily
  • How to really generate qualified, interested traffic and leads
  • How to close the deal- getting the prospect to commitment.

Course Approvals:

This course is offered by Missouri Assisted Living Association (MALA) and MALA is an approved Training Agency for the Missouri Board of Examiners of Nursing Home Administrators.

NAB: This program has been approved for Continuing Education for 3.75 total participant hours by NAB/NCERS – approval# 20190511-3.75-A44126-DL – expires 05/11/2019.

About the Instructor

sharon-brothersSharon K. Brothers, MSW brings over 30 years’ experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education. Sharon has an advanced degree in social work and leadership experience in multi-state Assisted Living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff within the care profession.